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Tracking and selling user data is a part of it, but the true reason AI bullshit is beint forced onto anything and everything is because tons and tons of investment money has gone into AI companies, and they have little to no profit to show for it. Huge investment firms and billionaires are completely out of touch with the wants and needs of the average product user. All they want is a return on their investment, and so far they haven't gotten it.
So by cramming AI into everything, the Boards of Directors are able to show other numbers going up, like "AI engagement". If you cram CoPilot into everything, the number of users engaging with CoPilot will go up. Probably 95% of this engagement is just users trying to get CoPilot to STFU and turn off, but these big investment firms don't know that.
That's why it's a bubble, about to send us into another recession. Where's the massive payday for AI? Who's going to pay for that service, sufficient to account for the fact it's absorbed a substantial amount of the GDP and probably needs to keep doing so?
It's like the Manhattan Project, but nobody knows how to achieve supercriticality. All they can do is keep throwing resources at it in the hope that one day their cloud will contain a weak Godlike entity. If they pull it off, it will be worth more than all the marbles. We can't stop, because the only thing worse than having a weak Godlike entity is the possibility that someone else will has it.
But then the question is - how is God going to pay for all the electricity he needs? Eventually, this has to earn money. Who's lining up to hand an AI money for a useful service?