Yuuuuup, my company is doing the "we're spending all this money on ai, but no one is using it. Let's compete to see who can come up with the best ways to use it!" Thing, too.

Each time they come to me, I remind them that I advised them not to purchase it after I was in the test group and couldn't find a useful way to use it.

They tell me I'm just not trying hard enough so I ask them what other people are using it for and pretty much the only answer is to write terrible emails with a ton of useless flowery language for them.