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DiscussionRemember when Apple did that?(reddit.com)
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To say they never recovered is hyperbole. Apple Maps is as good if not better than the competition these days, and the company has become many times more profitable since then as well.
He wasn’t fired so much because Maps was a mess, and more because he refused to own it and apologize publicly for it being a mess.
Google Maps is good until you realize that's censored as hell. I myself have seen bad reviews being removed by the business owners demand and Google always delivers. Even sexual misconduct reports are vanished out of nowhere, posing a risk for it's users.
I can attest to this. I visited Boston with my family from Germany last year and Apple Maps was very useful even though the roads were complete clusterfuck there.