Ticketmaster is taking all the heat while big artist rake in cash. Artist have a say in ticket prices but why worry about affordability when everyone will blame Ticketmaster?

Not an artist choice, it’s a venue decision. And why would the venue not select Ticketmaster as their preferred provider when Ticketmaster built the venue?

None of that would solve the issue though. You’d still have people who obtain tickets re-selling them for way above face value.